Sarah is our new Head of Marketing

2022-09-05

On September 1st, Sarah Lavesson started as the new Head of Marketing at OPO Scandinavia. Now we are at full strength in the marketing department again and ready for the fall season! Sarah previously worked at ZEISS and brings with her valuable experience and understanding of the optical industry. We'll let Sarah introduce herself:

I enjoy life at its fullest. I live in Staffanstorp with my husband, two teenage children and two cats. In my spare time I like to travel, experience nature, go to concerts and spend time with friends.

My professional background is varied. I have worked in many industries in several different roles. The common thread has always been that I am driven by design and layout that appeals both purely in terms of appearance and gut feeling. I studied Graphics Art in Australia then I started my professional career at an advertising agency. I had my own business for a few years and then ended up with catalog production for Oriflame Cosmetics, where I spent a number of years. When looking for a new job, I ended up in the agricultural and contracting industry, where I worked with all kinds of marketing for both retailers and end customers. A very exciting industry with big cool machines.

I applied to ZEISS, to be able to work with marketing lenses to opticians and end customers, both through printed and digital media. An impressive company with many legs and a long history. With a solid foundation in the optical industry, I am ready for new challenges at OPO Scandinavia, where I look forward to driving marketing forward both operationally and strategically.