With its roots in the Swedish skate scene, New York-based WeSC creates street fashion for urban kids of all ages. WeSC eyewear collections are distributed around the globe. We design and produce WeSC eyewear in close collaboration with their designers. The collections complement the look of the intellectual and laid-back street attitude that WESC has so successfully created.
This spring the collection consists of 3 themes: A base theme, which focuses on metal frames; retro with a focus on acetates and one trend, which is also mainly acetates.
The inspiration comes from WeSC´s own spring collection, which is designed in the company's New York designstudio. We also looked at the laid back surf culture, with sand between your toes for the transparency in the frames.
We see a young, conscious wearer who wants to blend in and stand out at the same time. An exciting challenge for our designers.
The most trending models this season are 523, 314, 142 and 143. Both opticians and wearers love them.
This season we stopped with the yellow tips on the temples that have characterized our frames, in favour of a more urban attitude.
For all of our photoshoots for WeSC we have used David Gabrielron, a local Malmö photographer focused on fashion photography.
We are very happy with the work we have created together.