WeSC Eyewear originates from the Swedish skate brand WeSC, founded by Greger Hagelin in Stockholm in the 80´s. During many years the Eyewear collection was tight connected with its mother brand WeSC apparel. Today, WeSC Eyewear has its own universe, creating urban collection for young people of all ages.
WeSC Eyewear has evolved to be a contemporary eyewear brand, designed in Malmö, aimed for the Nordic market with Canada and the Netherlands as supplementary markets.
WeSC Eyewear is designed, produced and sold B2B by OPO Scandinavia to independent opticians.
When our design department got the task to develop a contemporary brand to a young, conscious audience, they put their ears to the ground and listened. How do young people feel about glasses these days? And what are the most important features for something that you wear, visible in your face, all day long?
For one thing, wearing glasses in the 20´th century is not as stigmatizing as is once was. On the contrary, a nice pare of glasses can actually enhance your looks, make you look smarter and also older, if that is a preference.
For all of our photoshoots for WeSC we have used David Gabrielron, a local Malmö photographer focused on fashion photography.
We are very happy with the work we have created together.
The young and trend sensitive and somewhat careful Nordic audience preferably wear trendy glasses, inspired by luxury brands, not to expressive but rather a bit discrete. Sunglasses can be more expressive and stand out, but the optical ones are supposed to match a variety of outfits on a daily basis, thus not stand out too much.
The Scandinavian clean look with one or a few natural colors, that stands back and lets the wearer shine, works both in the world of clothes and eyewear.
WeSC street-wear heritage, combined with our skilled designers feeling for colors and materials has built a solid foundation for an Eyewear brand that can evolve with its audience without loosing its personality.