Welcome to our world!

We are experts in spectacles, otherwise known as ophthalmic glasses. Today people see their glasses as an important style marker. The frames should no longer just be good looking. Quality, fit and technical adjustments to the glasses have become crucial factors for opticians when deciding whether they should bring them into their store. What many people don't realise is that ophthalmic glasses have a larger market share and have better profit margins than sunglasses.


1. A natural extension of the brand
2. Great added value for customers and fans
3. Minimal work on your part - we take responsibility for the whole process
4. You have complete control over both the design and brand
5. Good profitability


We reach large parts of the optics market, in addition to low-price stores, either through our own sellers and agents or through strong distributors. In total, we reach over 2,000 opticians in Scandinavia and we have agreements with many large and well-known optics chains.

We have most of our production in Asia. All of our contacts have extensive technical know-how, long experience in eyeglass production and are used to our high quality requirements. We have a dedicated quality control team in Asia.


One of our licensed brands is WESC, which we have been working with since the fall of 2014. With roots in Swedish scate culture, successful WESC creates street fashion for urban kids of all ages. The eyewear collection is distributed throughout the world.

All models radiate the intellectual and laid-back street attitude that WESC has so successfully encapsuled. The first collection exceeded expectations and sold out completely in a couple of months.

Please get in touch if you want to know more about our collaborations.