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From Idea to Frame

At OPO, design is at the heart of our business. That’s why we decided from the very beginning to have our own studio where all designs are created. Here, we design eyewear for both our own and other brands, and bring them into production.

Our design work has a natural starting point: the customer. What does the current brand stand for? Who is the target audience? What emotions should the design convey? For us, design always has a purpose and a goal. That’s why it’s also natural for the design process to follow a well-developed procedure, allowing us to ensure quality and streamline every step.

Linsprov
Ritningar

A Process of Choices

Our design process is based on working systematically and making decisions along the way. Each step involves choices that focus and simplify the next phase.

Concept and idea development

The journey from concept to finished frame begins with the search for a certain feel. What values are present in the current brand, and how can they come to life in a design? Based on this, the team creates mood boards with suggestions for materials and colors.

Moodboard
Skisser

Collection sketches

The next step is to create sketches by hand. This is where shapes and material choices are specified, allowing the ideas to start taking concrete form.

Prototype

Prototypes of each frame are made to see how the sketches translate into reality. At this stage, a raw, silver-coloured prototype is created for each model. This allows for a sense of the shape, as well as the construction and the size of the frame.

Colour

Next, colour samples are created to present the collection to the client. The choice of colours is the final step before placing the order and starting production.

Production

All our production takes place in Asia, where we have on-site partners who also work to ensure the quality of our processes. This is made easier by the fact that all communication happens within the same organization. Our process is also ISO 14001 certified, and we have Code of Conduct agreements in place with our suppliers. All our partners possess extensive technical expertise, years of experience in eyewear manufacturing, and a clear understanding of how to meet our high-quality standards.
 

Materialprov

The Team is the Solution

Our designers are always ahead of their time, aiming for collections that will become a reality in the future. Educated in the field of design and with extensive experience. But it isn’t just about design. To turn sketches into deliverable frames, expertise in many areas is required. Input from the purchasing and marketing departments plays a key role in the process.

We believe in the strength of having our design department under the same roof as the rest of our organization. This allows us to work in an integrated and efficient way to ensure a smooth transition from the drawing board to production.
 

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